THE CRISIS CHRONICLES

Never Ever Say “No Comment”
Crisis Management 101 Brad Chase Crisis Management 101 Brad Chase

Never Ever Say “No Comment”

No comment. It’s one of the absolute worst possible responses you can give when faced with a question from a reporter. We’ve all seen it on TV when the lawyer walking outside the courtroom says “no comment” on behalf of their client. This amps up the dramatic stakes and tension for the viewer — but it’s never ever ever ever a good thing.

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