FREQUENTLY ASKED QUESTIONS

Marketing, PR, Communications — what’s the difference and who cares?

This is a common question. It also allows immediate assessment of an executive’s understanding of the value of reputation. 2/3 of CEOs attribute their company’s success to the quality of its reputation.

Marketing does what’s best to create a brand that appeals to customers. You own and control your brand. But your reputation is your track record, it’s what your customers use to measure if you walk the walk or if you are full of hot air. It requires careful consideration and a real commitment to being impeccable with your word. If customers don’t trust you, they won’t care one bit about how shiny or cool or snappy your brand is.

Marketing leads branding and supports reputation. Communications leads reputation and supports branding. Public Relations (PR) is just one element of many under the Communications umbrella. These are adjacent but distinct functions and they requires specialized knowledge and skills. Anyone who claims to be an expert at both is good at neither.

What makes you so good at it?

20+ years track record leading communications programs across dozens of industries for Fortune 500 companies, startups, non-profits, individuals, and public campaigns

Responsible for thousands of news stories in every major media outlet

Referenced/quoted by Agence France-Presse, Associated Press, CNBC, CNN, HuffPost, New York Times, Reuters, and many many more

Former adjunct professor at two large private universities

Named to the industry’s 30 Under 30 list

Public history of pro bono counsel and fieldwork for headline-making causes

Scoreboard.

Sure…

Like everyone, there are so many days when working in the media feels like being in a natural disaster movie. The reality is that communications is a true passion, a set of skills that have been used to make real world movements. It’s genuinely fun to take on a new client, ask them two questions, then go on a ride to persuade huge crowds about something or the other. Even more fun: being approached to handle an issue with major reputational risk and guiding CEOs in the art and science of rapid response to a crisis.

This is a senior-level function. If there isn’t automatic agreement on the inherent value of professional communications and protecting your reputation, then Chase Global is not the consultancy for you.

So what do you bring to the table?

You get a 20+ year consultant working at the highest level of international, professional communications (see scoreboard above)

Aggressive, no-quit approach to defending client reputation. An extensive public track record of success

The proven ability to target an organization’s most important audience with just the right message — driving real impact for the CEO’s primary objectives

Incredibly specialized experience gained from working with the largest organizations and largest consulting firms in the world to construct Crisis Playbooks that build resilience and ensure long-term success

Comms delivers in often intangible ways, but it always delivers if performed with focus, diligence and buy-in from the CEO