There are three stats about comms that the smartest CEOs know well:

• 63 percent of a company's market value comes from its overall reputation (Source: Weber Shandwick)

• Nearly 70 percent of leaders report facing a true crisis in the past five years (Source: PwC)

• Only 1-in-3 have a crisis management plan in place (Source: PwC)

SoFi, a $30 billion private financial institution, today sent out an email about a hack of consumer personally identifiable information (PII)...from three weeks earlier….

That’s sketchy.

No comment. It’s one of the absolute worst possible responses you can give when faced with a question from a reporter. We’ve all seen it on TV when the lawyer walking outside the courtroom says “no comment” on behalf of their client. This amps up the dramatic stakes and tension for the viewer — but it’s never ever ever ever a good thing.

NBC is an awesome and very reliable legacy news outlet — not as great as it used to be, but still a beacon of truth in this horrible age of misinformation. But this story gets four paws down for sensationalist garbage reporting.