Services
Chase Global provides senior counsel for leaders facing high-stakes decisions. This includes crisis communications, reputation management, strategic communications planning, media relations, thought leadership, crisis playbooks, communications audits, interim Chief Communications Officer support, executive seminars, media training, and expert witness testimony.
Crisis Communications
The vast majority of crises don’t need to cause severe reputation harm. It’s not hyperbole — there’s no need to change operational plans or face existential problems if a comprehensive crisis plan is put in action.
Amid all the geopolitical uncertainty and social unrest today, people generally understand that we all make mistakes that aren’t based in malice. They are amazingly forgiving. They love a comeback story. They just need you to take the first step on day one of the crisis.
Organizations that delay, deflect and disinform key audiences will pay for it in the end. Even for companies that are authentically caring, news travels so fast that they must be ready for rapid response action within 15 minutes. Poor planning sends the best of intentions down in flames. And trust — the only currency that truly matters in business — goes right down with it.
But most CEOs don’t have a senior communications advisor on speed dial. Chase Global is always on call to help you stay composed and in control, ensuring a fast return to normalcy.
Strategic Communications
Communications strategies that don’t align with operational strategies are meaningless. That’s why we don’t do empty publicity stunts. Communications plans are tailored for the audience: customers, journalists, public officials, investors, advocacy groups and more. And there’s always a measurable goal or it’s not part of the plan.
Chase Global is here to build your brand and foster your reputation, driving bottom-line results and supporting causes by reaching the right stakeholders with the right message. It takes a mix of art and science, but not rocket science to create a sustainable communications function. And with GEO prioritizing traditional PR as the top signal for surfacing top-level results, getting the tactics right is essential.
We can have you up and running fast, with guidance and tools to keep momentum indefinitely. The best strategies take a 360 degree approach to audiences, then narrow the tiniest of details needed to win over groups large and small. And they’re cross-functional, helping an organization across the board, including customer service, HR, legal, marketing, and sales.
Fact: communications done right drives revenue growth and increased valuation.
Reputation Management
The vast resources pumped into branding is a money suck if the organization’s reputation isn’t properly managed. Positioning an organization as a trustworthy and responsible entity is one of the most important elements of brand building in the age of misinformation.
Learn how professional communications done right can demonstrate your authentic commitment to customer engagement, corporate social responsibility, industry leadership, and doing good in the world. You drive the narrative that matches your brand aspirations — and earn a major boost to your bottom-line.
A huge part of managing reputation is consciousness of the current vibe, the social landscape and the competitive marketplace. That means less tooting your own horn — although you certainly have to humblebrag early and often — and more pushing your way into the spotlight by latching onto topics already in the news.
Most importantly, Chase Global provides safe harbor in a storm, so organizations can establish and foster a reputation that is ready for whatever awful things come its way in the future.
Storytelling / Media Relations
The marketplace of ideas is more crowded and chaotic than ever, and misinformation is a part of our new normal. Solidifying positive perception of your brand or breaking through on important issues requires time, commitment and a dedication to minutiae.
It’s common for “media” or “press” to be a client’s main focus — and sometimes only focus. But media relations is a tactic that is most successful when it’s performed as part of an organization-wide commitment to consistent, honest, non-hyperbolic storytelling.
At the end of the day, great storytelling is an incredibly unique skill that you can’t find without a seasoned professional in charge. CEOs think they have it. Most are good, but not great.
Impact doesn’t come from who speaks the loudest, it’s about who speaks authentically. And make no mistake, news media is tricky. Finesse, timing, personality and luck play a role. All the best comms people strike out. Often. Strategy wins out, eventually.
It’s easy to expect big stories immediately, but a long outlook takes precedence. When we earn that first big story, we must quickly pivot — if there’s nothing new coming, that win loses relevance quickly.
Thought Leadership
9-in-10 C-Suite executives are moderately to very likely to bite on sales pitches from companies that regularly publish meaningful thought leadership. Full stop.
Too often, executives think repackaging their own sales pitch will fly. It won’t. News editors will laugh at you and permanently send your company’s emails to spam. Or they spin obviously unrealistic ideas that everyone in their line of business wants too. That also is met with a thud.
Thought leadership requires three things:
Commitment to Conflict: opinions that will meet strong resistance by a significant part of the audience
Problem → Solution model: no one wants to read whining, so provide a viable alternative plan of action
Authenticity of Voice: forget complex vocabulary and convoluted ideas, let your voice shine through
Chase Global has published countless articles, op/eds and think pieces — and can ghostwrite for you today too.
Crisis Playbook
Leaders attribute two-thirds of their organization’s value to their reputation. But only 1-in-3 have a crisis plan in place.
Built over an intensive 30-60 day engagement, a comprehensive Crisis Playbook provides everything needed for an organization to be ready for the inevitable storms. No matter the industry or the business model or the honesty of the executives, the odds of a scandal hitting your organization move to 100% over time.
Features: accessible rapid response guide, complex scenario plans, holding statements, validation reports, media training, and much more.
Fractional & Interim Chief Communications Officer
Every company needs a communications department. Every smart CEO knows it’s inevitably going to cost serious resources one day. Sometimes the budget just isn’t there yet. Sometimes there’s a short-term project (e.g., venture funding raise, expansion, acquisition, new business unit launch). Sometimes there’s a temporary need to replace a CCO or SVP of communications and maintain corporate affairs while on parental leave.
Whatever the reason, Chase Global clients can tap into elite, senior-level experience to fill their professional communications needs for as long as needed in nearly any industry across the world.
Communications Audit
Everyone communicates. So does every organization. But is it professionalized? Are you sending the right messages to the right people through the right outlets? Leveraging owned media to full effect? Taking advantage of easy opportunities in news and social media channels? Running a pipeline across departments to ensure a wealth of content to promote?
Get a comprehensive SWOT analysis and recommendations on how to setup a winning communications function. The Communications Audit isn’t an empty report — it provides guidance based on both internal and external factors to help a CEO scale their comms up and down as needed.
Executive Seminars
Not looking for ongoing communications support but need to educate C-Suite and other top executives?
Guided by Brad Chase — a former adjunct professor at the University of Southern California’s Annenberg School for Communications and Journalism — sessions are available both in Seattle and anywhere in the world.
Topics: Crisis Response, Mastering Thought Leadership, Media Training 101, Advanced Media Tips & Tricks
Expert Witness Testimony
From 20+ years working at the biggest agencies in the world and for billion-dollar companies across 30+ industries, Brad has seen it all and has worked closely with attorneys handling litigation involving a Fortune 500 company and executives.
Work product includes writing reports and providing testimony related to the functioning of communications departments and its various components: public relations, external communications, internal communications, corporate social responsibility, and more. Counsel available on strategies, tactics, standards, best practices, C-Suite relationships, and day-to-day operations.