Frequently Asked Questions
Isn’t marketing the same thing as communications and public relations?
This is a common question. It’s also how to immediately assess whether an executive understands the value of their reputation. 2/3 of CEOs attribute their company’s success to the quality of its reputation. Marketing sells what you think is best to sell. You own your brand. But your reputation is your track record, and it always needs to be tended. This requires real commitment to being impeccable with your word.
What makes you so good at it?
20+ years
Demonstrable track record of communications leadership across thousands of top-tier international news stories
Former adjunct professor
The industry’s 30 Under 30 list
Countless organizations across: Fortune 500, startups, non-profits, and campaigns // Long history of leading prominent pro bono cases in the field
// Scoreboard
Sure.
Like everyone, there are so many days when working in the media feels like being in a natural disaster movie. The reality is that communications is a true passion, a set of skills that have been used to make real world movements. It’s genuinely fun to take a client and ask them two questions, then go on a ride to persuade huge crowds about something or the other. It’s a senior-level function and if there isn’t automatic agreement on the inherent value of professional communications, then Chase Global is not the consultancy for you.
So what do you bring to the table?
You get a 20+ year consultant working at the highest level of international, professional communications (see scoreboard above)
Aggressive, no-quit approach to defending client reputation. An extensive public track record of success
The ability to ask you two questions: what’s your biggest project? and who are the people you need to influence to make that happen? Now let’s use comms to construct a playbook for guiding CEOs driving organizational prosperity
Comms delivers in often intangible ways, but it does deliver if performed with focus and diligence to getting to the truth of the matter

